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Friday, November 1, 2013

If you are thinking of quitting smoking, it's probably on Monday

Researchers monitored Goggle search queries from 2008 to 2012 in English, Chinese, French Portuguese, Russian and Spanish. Almost every week, queries about smoking cessation sharp-pointed on Mondays.

The study, exposed Monday in JAMA Internal Medicine, found that during the study period, the number of queries in English on Mondays was 1 percent larger than on Tuesdays, 11 percent larger than Wednesdays, 22 percent larger than Thursdays, 67 percent larger than Fridays, 145 percent larger than Saturdays and 59 percent larger than Sundays. Only in Russian did Monday queries come in second to Sunday.

"Monday is also the day you are more likely to get a headache, the flu and a stroke," said the lead author, John W. Ayers, a research professor at the San Diego State University Graduate School of Public Health. "Is there a sociological explanation, a biological one? It could be the interaction of both."

Although the causes remain unknown, Dr. Ayers said, it may be that anti-smoking advertising should concentrate on the times when people are most likely to be thinking of quitting. This kind of conception, he said, "has instant import for how we manage public health interventions."

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